Folk Tale Characteristics in the Legend of Sleepy Hollow...

Folk Tale Characteristics in the Legend of Sleepy Hollow The Legend of Sleepy Hollow is one of the most well-known stories in American literature, and with good reason. Throughout his story, Washington Irving uses many stylistic ideas to create a fantastically detailed and descriptive romantic folk tale. Irving begins The Legend of Sleepy Hollow with a vivid description of the setting of his story. Beginning with the Dutch history of the area, he goes on to describe the town as one of the quietest places in the whole world, with a tranquil brook running through it and the sweet sounds of chirping birds all around (1). Irving delves into the towns history, citing Indian legends which say that†¦show more content†¦The sky is depicted as being clear and serene, and the surrounding trees wore that rich golden livery which we always associate with the idea of abundance (9). Another half of a paragraph is devoted to describing the sober and brilliant colors of the grees, the wild ducks flying above, the chattering noises of the squirrel, and the cry of the quail. The following paragraph is entirely dedicated to noticing all the local breeds of birds, such as the cockrobin, blackbirds, golden-winged woodpecker, cedar-bird, and blue jay. The fruits and vegetables are given specia l notice as well, and is described as vast, rich, ample, and holding out the promise of cakes and hasty-pudding (10). This description of nature is a major traditional characteristic of the romantic genre, because it contributes to the fascination with nature, describing it not only as being beautiful, but also as an abundant resource. Hearsay is another prominant characteristic of a romantic folk tale. Folk tales are traditionally passed down orally, and are often subject to exaggerations or outright lies in order to enhance their entertainment appeal. This stylistic trait is found in many details throughout Irvings story. Right from the begining of his tale, the narrator lets his audience know that there are many theories regarding the curse of the Sleepy Hollow land, and noShow MoreRelated The Legend Of Sleepy Hollow Essay1057 Words   |  5 Pages The Legend of Sleepy Hollow The short story I have chosen to read by Washington Irving is The Legend of Sleepy Hollow.; This story takes place in a little village on the Hudson River which by some is called Greensburgh, but which is more generally known as Tarry Town. The main character in the story, Ichabod Crane, who tarried; in Sleepy Hollow came about for the purpose of instructing the children of the vicinity. The main point of the story began with the arrival of a Negro with an invitationRead MoreWashington Irving, American Story Teller Essay1176 Words   |  5 Pagesfound in legend and folklore a view of the natural world colored by emotion, by superstition, and by the ancient belief that supernatural beings inhabit the wild places of the earth. He wrote stories that illustrated old truths about human nature and the dramatic possibilities of the American landscape.† Although Irving wrote over twenty volumes, including essays, poems, histories, biographies, and more, in class, we have focused on hi s fiction. Irving dispersed many beliefs and legends of his timeRead More Gender Issues in Washington Irvings The Legend of Sleepy Hollow2345 Words   |  10 PagesGender Issues in Washington Irvings The Legend of Sleepy Hollow   At first glance, The Legend of Sleepy Hollow by Washington Irving seems to be an innocent tale about a superstitious New England town threatened by a strange new comer, Icabod Crane. However, this descriptive narrative is more than just a simple tale because it addresses several gender issues that deserve attention. The pervasiveness of female influence in Sleepy Hollow and the conflict between male and female storytellingRead MoreWashington Irving, American Story Teller Essay2312 Words   |  10 Pagesfound in legend and folklore a view of the natural world colored by emotion, by superstition, and by the ancient belief that supernatural beings inhabit the wild places of the earth. He wrote stories that illustrated old truths about human nature and the dramatic possibilities of the American landscape.† Although Irving wrote over twenty volumes, including essays, poems, histories, biographies, and more, in class, we have focused on his fiction. Irving dispersed many beliefs and legends of his time

The Conflict Of The West Bank And Gaza Strip - 1814 Words

One State, Two States Few, if any, modern conflicts are as complex as the Arab-Israeli conflict. Specifically, the political situation in the West Bank and Gaza Strip has led to bloodshed, political high wire acts, and cycles of hope and disappointment for decades. Consensus has generally leaned towards advocated a two-state solution for the conflict, in which the Israel remains a Jewish state, and the Palestinian Arabs establish their own country carved from currently Israeli-occupied territories. This solution has become more infeasible, not more attainable, efforts to find a lasting peace have occurred. The main alternative, a one-state solution, in which one nation takes full control of the Israel, the West Bank, and the Gaza Strip,†¦show more content†¦While UN Security Council Resolution 242 called for Israel to remove itself from these areas and return to its pre-1967 War borders (Farsakh 2005), Israel continued its presence in the region. In the years that have follo wed, numerous solutions have been proposed to solve the crisis and to bring a lasting peace and sense of stability to the area. The solution most supported up to now has been the two-state solution. In this solution, parts of the West Bank and the Gaza Strip (likely the full area in the latter) would become part of an independent, self-governing Palestinian state, while the rest of the area would become Israeli territory. With this, Palestinians would have a nation-state and could chart their own political and cultural course. Most nations and international organizations have lent their support to this idea, including the US, the UN, and Israel and Palestinian Authority (Sanger 2016), forming the basis for most peace talks aiming to resolve the conflict. The question that now remains is why has this solution not yet been achieved? The disagreement on the borders of each state remains one of the primary roadblocks to achieving the two-state solution. There exists no consensus on whic h land would belong to Israel and which to an independent Palestinian state. One complicating issue inShow MoreRelatedThe Yom Kippur War1555 Words   |  7 Pagescould also hurt Israel’s Western allies too (Ross, 1996, p. 47). Arabs states put an embargo on oil to the United States and Western Europe (Ross, 1996, p.47). There was a new weapon that could be used to draw the attention of the superpowers to the conflict. Oil had a devastating effect when its prices were doubled and its production was cut into half causing world-wide economic and political problems (Ross, 1996, p. 67). The United States began to place pressure on the Israel to make concessions withRead MorePalestine And Palestine Of Palestine1506 Words   |  7 PagesPalestine and Israel have been in conflict since 1948 for the ownership of Palestinian territory. When the Ottoman Empire collapsed, Palestine became part of the administration of Great Britain after WWI despite British promises of a definite Pales tinian independence. During WWII, several Jewish people fled to Palestine due to the Nazi persecution. Consequently, by the end of this war, there were six hundred thousand Jews in Palestinian territory, which created a coexistence tension. As a consequenceRead MoreThe Arab-Israeli Conflict1427 Words   |  6 PagesThe Arab-Israeli dispute is among the centermost issues facing the Middle East today. The conflict itself has spawned a number of wars, myriad militant skirmishes, and several embargos, as well as a lasting peace between Israel and a number of its former opponents. The conflict today is waged primarily between Israelis and the Arab Palestinians that inhabit Israeli territory. The Arab-Israeli dispute is rooted in the separate movements of Zionism and Arab-nationalism. Zionism is an historical movementRead MoreThe Israeli Palestinian Conflict : Israel Palestine Conflict Essay1516 Words   |  7 PagesSome studies on the Israel-Palestinian conflict postulate that the nature of the conflict has always been about land, meaning the partition of the holy land (e.g., Newman, 2002; Klieman, 2000; Alpher, 1995). But a tectonic shift occurred with the swift Israeli victory in the 6 day war of 1967, when Israel occupied the territories. Israeli occupation of the Palestinian territories bar Gaza strip ( territorially miniscule) has morphed into a sort of colonialism as Israel has buil a number of settlementsRead MoreIsrael has a Failed State Index Score Due to the West Bank Essay1022 Words   |  5 Pagesof the explanation for its low FSI ranking is the West Bank. According to the Fund for Peace’s methodology, Israel/West Bank is considered one entity when determining its Failed States Index score. The issues Israel/ West Bank scored highest on th e FIS were; external intervention (8), factionalized elites (8), human rights (8), group grievance (9.3), and refugees (8). Other sources of Israels instability stems from the Israeli–Palestinian conflict, inequality, internal breakdown and elite controlRead MoreThe History Behind The Conflict1081 Words   |  5 PagesThe History Behind the Conflict A conflict that started when the Romans invaded and conquered Judea, the homeland of the Jews, and claimed it to be Palestine. Later on, Palestine was conquered by the Arabs. For more than a thousand years, the Arabs have inhabited in Palestine. With much resentment for those who stole their home of ancient times, there was the creation of the Zionist Movement. The plan was to bring back Jews to Israel, but with the situations, they were to overlook the large populationRead MoreWhat Is Defending The Holy Land?1095 Words   |  5 Pagesby allowing Israelis to pump up their sense of victimhood. This allows the Israeli government to achieve limited military operation. The Iron Dome will not return peace to the residents of southern Israel, nor the Palestinians in the Gaza Strip and the West Bank. Israel is the very embodiment of Jewish continuity: It is the only nation on earth that inhabits the same land, bears the same name, speaks the same language, and worships the same God that it did 3,000 years ago. You dig the soil andRead MoreConflict In Israel, Israel And The Arab War925 Words   |  4 PagesThe turmoil in the Levant region is constantly viewed as an ancient conflict that has been going on for centuries, fueled by religious hatred. In reality the current conflict has less to do with religion than the conflicting claims of two groups to the same region. These claims were made in the early 20th century, anticipating the fall of the Ottoman Empire, with the backing of British promises of an independent state for both sides. These claims stoked nationalism on both sides. The regional arabsRead MoreThe Conflict Between Israel and Palestine Essay examples1758 Words   |  8 PagesThe conflict between Israel and Palestine has tight roots in history, stretching thousan ds of years back to when the Israelites first forged their way into the land, then known as Canaan. It came to its peak in 1948, the year Israel declared its independence (Beinin). Ever since then, the volatile area of Palestine has become a battle ground for war, terrorism, and politics. The two nations have attempted to make agreements, but so far, none of them have succeeded in creating long-lasting peaceRead MoreThe Israeli Palestinian Conflict Of Palestine Essay2248 Words   |  9 Pageskilled since the start of the Israeli-Palestinian conflict in the late 19th century. Throughout the past several decades the Israeli Zionists and Palestinian natives have fought over a section of land in the Middle East for recognition as an independent or bi-national country. This has led to a war in which a peaceful solution, and not just managing the problem but attempting to end the problem is paramount. The history of the Israeli-Palestinian conflict begins around 1880 whenever the original Zionist

Contrast Essay Romeo and Juliet Example For Students

Contrast Essay: Romeo and Juliet Often times people say that William Shakespeare was and still is a legend. They are correct. It is amazing how Shakespeare’s play Romeo and Juliet written centuries ago can be better than Franco Zefferelli’s movie production of Romeo and Juliet, which had much better technology to work with only decades ago. Although the movie appeared better, it left out some major parts. The play had better mood and plot details which made it much more dramatic and by far a better presentation. One major difference between the play and the movie occurs in mood. An example of this is the marriage scene. In the marriage scene of the play, Romeo and Juliet act very serious. The reader can tell this by the way the two speak. Romeo says that the Holy Words the Friar speaks can make something without an equal (Act II, Scene 6, Line 4) which is a very intelligent thing to say. Whereas, in the movie they kiss and giggle the entire time. This leads the viewer to believe that Franco Zefferelli wanted the two to look like fools, that they could not do anything the way it is normally done because they are children in search of quick love. This is bad because it is not very realistic. In eal-life, young adults would take the matter seriously because they know it is a major step in life. Because the play is not entirely trying to make the two look bad, it is the better production. Another major difference in the mood of the play and the movie is in the funeral scene. The funeral scene of the play is a very serious event. Juliet’s family is very upset and think that they are the cause of her â€Å"death†. Also, the Friar soothes the family of the loss of young Juliet’s life (Act IV, Scene 5, Line 65). However, in the movie version of the funeral scene, again everyone is sad but his time the Friar lets out a giggle as he pretends to pray for Juliet. This is a major difference because if someone had seen the Friar giggle, it may have changed the entire play. They may have questioned him why he giggled but since he would not have a reason he may just spill what he knows. Since the movie was once again unrealistic, the play is the better production in this scene as well. Some other major differences between the play and the movie occurred in the plot details. One example of this is in the beginning of the story. In the play, Romeo is just getting over Rosaline â€Å"rejecting† him (Act I, Scene 1, Line 155). This means that he could have just been very upset. Resulting in him just grabbing the first thing he could find which just happened to be Juliet. If he had never even met Rosaline he probably would have never met Juliet either. Although in the movie version of this part, all that the viewer knows is that Romeo is extremely upset from something that was never brought up. If Franco Zefferelli had added this to his production it would probably make more sense that him just leaving it out and having the viewer guess what was the matter with Romeo. Due to this difference, the play once again is better because the lot is more thought out then the movie where the viewer has to guess. Another difference between the play and the movie in plot details is at the ending of the entire story. In the play, the families are finally at peace as Romeo and Juliet’s real funerals take place. .u81025a1e4cc0e06a629dcc1c62dead77 , .u81025a1e4cc0e06a629dcc1c62dead77 .postImageUrl , .u81025a1e4cc0e06a629dcc1c62dead77 .centered-text-area { min-height: 80px; position: relative; } .u81025a1e4cc0e06a629dcc1c62dead77 , .u81025a1e4cc0e06a629dcc1c62dead77:hover , .u81025a1e4cc0e06a629dcc1c62dead77:visited , .u81025a1e4cc0e06a629dcc1c62dead77:active { border:0!important; } .u81025a1e4cc0e06a629dcc1c62dead77 .clearfix:after { content: ""; display: table; clear: both; } .u81025a1e4cc0e06a629dcc1c62dead77 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u81025a1e4cc0e06a629dcc1c62dead77:active , .u81025a1e4cc0e06a629dcc1c62dead77:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u81025a1e4cc0e06a629dcc1c62dead77 .centered-text-area { width: 100%; position: relative ; } .u81025a1e4cc0e06a629dcc1c62dead77 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u81025a1e4cc0e06a629dcc1c62dead77 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u81025a1e4cc0e06a629dcc1c62dead77 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u81025a1e4cc0e06a629dcc1c62dead77:hover .ctaButton { background-color: #34495E!important; } .u81025a1e4cc0e06a629dcc1c62dead77 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u81025a1e4cc0e06a629dcc1c62dead77 .u81025a1e4cc0e06a629dcc1c62dead77-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u81025a1e4cc0e06a629dcc1c62dead77:after { content: ""; display: block; clear: both; } READ: How does Priestley make a drama out of the theme of social responsibility EssayThe Montague’s even decide to erect a gold statue of Juliet and the Capulet’s shake hand’s with them which are very good signs that the long and bitter feud of the two families is over (Act V, Scene 3, Line 295). On the other hand, the movie only shows that he two families have come together. But this is for a reason that virtually and two groups would come together for? a funeral of one for one of their family members. All that the families do to acknowledge each other is as they walk into the church, they turn to face their equal in the opposite family. This is probably the biggest difference out of the productions because one of the goal’s that Romeo, Juliet and Friar Laurence had was that this marriage would end the quarrels. The play’s version of this was better because nobody really wants to see a sad story which Romeo and Juliet is until the end but the play makes it a appy story (in a way) by one of Romeo and Juliet’s primary goals being completed, although they had to die for it. Due to all of the examples listed here, the mood in the marriage scene, the mood in the funeral scene, and the plot details in the beginning and the end of the play, the play is without a doubt, the better production. However, if Franco Zefferelli had made his movie more as a work of art instead of a production, and spent a little more time in doing so, he could have had himself one of the best movies ever, which William Shakespeare did with his play.

The Walt Disney Companys Demographics and Organizational Communication

Demographics of the Company The Walt Disney Company is the most famous entertainment company in the world. The Walt Disney Company’s performance is realized in five segments. These sections include Media Network, Consumer Products, Interactive Media, Parks Resorts, and Studio Entertainment (Company Overview of the Walt Disney Company, 2015). Walt Disney founded it in 1923 and established the new are of the entertainment industry.Advertising We will write a custom report sample on The Walt Disney Company’s Demographics and Organizational Communication specifically for you for only $16.05 $11/page Learn More The current CEO of the company is Robert Iger (Walt Disney, n.d.). The Chairman, corporate, and business units present the c-suite breakdown. The corporate team comprises of nine representatives. There are three females on the corporate side. Their positions include Chief Financial Officer, Chief Communications Officer, and Chief Human R esources Officer. Six authorized members represent the business unit of the Walt Disney Company. Leslie Ferraro is the only female in this sector. She holds the positions of Co-Chair at Disney Consumers Products and Interactive Media and the President at Disney Consumer Products. In 2014, the total number of employees comprised 180 000 worldwide. The employee growth is 2.90 % per one year. The male to female ratio of the company is 31:69. The age of all employees is above 35 years (Walt Disney Co Ltd, n.d.). The largest part of employees are located in North America. The level of income of workers depends on two factors — the type of position and years of experience. For instance, the salary of 3D artists varies from $49 240 to $118 239. A bus driver receives from $20 000 to $48 000, and the Information Technology Director — from $88 000 to $249 000. Most employees have experience of more than ten years. Their average salary is about $90 000. Those who have 5-9 years o f experience receive $75 000. The income of less than $50 000 is typical for individuals with one year of experience. More than $100 000 receive those who work for more than 20 years (Average Salary for the Walt Disney Company Employees, n.d.). Skills and education in people management are regarded as the most valuable among Walt Disney Company’s employees. Organization Communication Style According to the Ethical Standards described in the Standards of Business Conduct, â€Å"the Company and its management are committed to treating all Cast Members and employees with fairness, dignity, and respect. We strive to provide our Cast Members and employees with a challenging, exciting, and fulfilling environment† (Ethical Standards, n.d., para. 6).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Besides, the Walt Disney Company assures that it aims at providing the best safe opport unities for the professional development of individuals. The company adheres to the principle of multiculturalism and diversity. It also accepts no discriminative treatment of employees because of their age, religion, marital, status, sex, sexual orientation, ethnicity, pregnancy, or national origin (Ethical Standards, n.d.). Walt Disney established the communication style at the Walt Disney Company. Disney’s approach to communication is believed to be one of the most vivid examples of building a successful rapport with employees. The most significant thing about Disney’s communication style was that he saw the company as the place where all people would be happy. He realized that not only money predetermine success. Once, Walt Disney said, â€Å"Laughter is American’s most important export† (Haussler, 2013, para. 4). Thus, Disney was devoted to his idea, and that commitment was spread among his employees. Disney shared his ideas and inspired other member s of the team. He was a collaborator who used the assertive communication style to engage others. According to Hanke (2009), collaborators aim at building good relationships and always try to reach consensus with others. A leader who employs a collaborative communication style takes risks as far as it can be difficult to control people in such a way. However, Walt Disney communication style was a visionary to some extent. He realized risks but moved on. With the help of communication, Walt Disney achieved success with Snow White. The cartoon Snow White was the first long animated cartoon. Walt Disney created the cartoon after the Depression. Besides, most parents believed that it would be impossible to make children sit for more than hour to watch cartoons. Walt Disney displayed his best communicative and leadership skills during the shooting of the film. He showed how to act every part of the movie, bought dinners for workers, and inspired them to keep moving (Disney’s Leade rship Excellence Model, n.d.). The other vivid example of Walt Disney’s communication style appeared in 1943. Thus, the handbook for employees The Ropes at Disney was published.Advertising We will write a custom report sample on The Walt Disney Company’s Demographics and Organizational Communication specifically for you for only $16.05 $11/page Learn More According to Whittenberger (2013), â€Å"It was an internal communication piece meant to eliminate employee confusion and improve organization while representing Disney as an â€Å"informal, reverent, fun employer† that wanted to maintain a friendly relationship between the company and its employees† (para. 4). In such a way, Disney attempted to create the feeling of trust. Maxwell (2014) finds that confidence is essential for the efficient performance according to the law of solid ground. Nowadays, the communication style of the organization is mostly realized via the syste m of rewards. Such a system of motivation is one constituent of essential conditions for the successful team performance (Thompson, 2013). Walt Disney established all these features of teamwork through the effective communication style. After his death in 1966, all other CEOs tried to manage the company in the way Walt Disney would appreciate. References Average Salary for the Walt Disney Company Employees. (n.d.). Retrieved from http://www.payscale.com/research/US/Employer=The_Walt_Disney_Company/Salary#by_Years_Experience Company Overview of the Walt Disney Company. (2015). Retrieved from http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=191564 Disney’s Leadership Excellence Model. (n.d.). Retrieved from http://gocontempogo.com/?p=791 Ethical Standards. (n.d.). Retrieved from https://thewaltdisneycompany.com/about-disney/business-ethics/business-conduct/ethical-standards Hanke, S. (2009). Communication Styles. Professional Safety, 54(5), 22-25.Advertis ing Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Haussler, P. (2013). Five C-Suite Leadership Lessons from Walt Disney. Retrieved from http://www.quantumworkplace.com/five-leadership-competencies-from-walt-disney/ Maxwell, J. (2014). The 21 Irrefutable Laws of Leadership. Nashville, TN: Thomas Nelson. Thompson, L. (2013). Making the Team. Upper Saddle River, NJ: Prentice Hall.  Walt Disney. (n.d.). Retrieved from http://www.forbes.com/companies/walt-disney/ Walt Disney Co Ltd. (n.d.). Retrieved from http://www.b.co.uk/Company/Profile/32740/ Whittenberger, R. (2013). Vintage Internal Communication: Disney Style. Retrieved from http://vingapp.com/disney-magic-internal-communication/ This report on The Walt Disney Company’s Demographics and Organizational Communication was written and submitted by user Joslyn Carver to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Strengths and Drawbacks of Participant Observation free essay sample

A discussion of the advantages and disadvantages of participant observation in research. This paper presents a detailed examination of the methodological strengths and drawbacks of participation observation. The writer uses examples to introduce the link between ethnography and participant observation. In addition, several practical issues including gaining access to and being accepted by the group are highlighted. Many of the things we now know about life were derived from research that was done to discover the answers. The things we like, the products we purchase, the way therapy is handled, and thousands of other decisions are made in part because research determined what would be best or what we want most. Research is the cornerstone of civilized society and there are many approaches that can be used.

Advanced technologies Essays

Advanced technologies Essays Advanced technologies Essay Advanced technologies Essay It was already mentioned that acquisition program made Wimm Bill Dann a vertically integrated company, which controlled the full production cycle. Thus, it made the company virtually invulnerable to any kind of changes on the market. With all power in hand and pioneering technologies, Wimm Bill Dann became a strong and powerful market player. Yet, all the changes that Wimm Bill Dann undertook made the sector attractive to competitors. That’s exactly why campina, Ehrman, Danone and Parmalat appeared. However, it’s necessary to say that with all the acquisition that Wimm Bill Dann made, for those companies-competitors it had become a required condition as well to ensure reliable supply in order to stay flexible and react quickly to any market changes. In the past, the sector had been fractured – some plants produced milk, other entrepreneurs distribute it, the third ones sold etc. WBD changed the structure of the industry making the necessary condition to have reliable supply. Thus, it is possible to say that WBD’s acquisition program made it more difficult for potential newcomers to enter the market. The entrance barriers became high, though the sector had become very attractive. The contemporary trends in marketing environment demand complete flexibility of the companies, i. e. an ability to react quickly to different market changes. This condition is especially relevant to Russia, where political and economic environment are very hard to predict. When Wimm Bill Dann entered the market, the personal income of the customers was very low. It was necessary for WBD to make its products cheaper so that Russian consumers could buy. Nowadays, the personal income of people had substantially increased, as did the demands. The consumption partners are different as well. At the moment, people prefer to pay more but to buy quality products. The quality can be ensured only by strong brand. Thus, brand loyalty had become the necessary condition of success. Companies spend millions of dollars to make their brands recognizable, to ensure brand’s awareness and therefore to ensure stable market position for their customers. It is not a secret, that it is cheaper to retain the existing customer than to get a new one. Yet, it is also important to say that strong brand can be built only when company focuses as much effort as possible on this given product. Therefore, specialization nowadays is becoming more and more important in order to achieve market success. Considering this factor, Wimm Bill Dann’s strategy of diversification doesn’t appear to remain sustainable. Wimm Bill Dann nowadays is associated to the larger extent with diary products, in lesser extent with juice, but not with mineral water, beer in may be something else in future. Thus, it is reasonable that the company focuses all its efforts in pursuing brand loyalty in its diary segment. According to Boston Consulting Group matrix, portfolio of every company might be composed of four main category of products: Stars – have big market share, which quickly rises; Cows – have big market share, which remain stable; Questions – their market share is small, but it also quickly rises. With adequate financial support, questions can either turn into cows or stars; Dogs – their market share is small and it doesn’t enlarge. Companies have to get rid of dogs in order to save money and invest it in other perspective products. Thus, diary product is cows for Wimm Bill Dann, as they generate the largest profit for the company and have the best potential for growth. Juices can be considered stars. They need adequate promotional campaign in order to compete with foreign producers. In such a way, it is important to notice that Wimm Bill Dann’s strategy of diversification had done well for the company in the past contributing to fast growth and adequate response to changing market conditions. Yet, nowadays with growing competition and the wide variety of different products, it is very easy for the customer to get lost. That is why strong brand building is recommended to serve as a guide for the customer and to differentiate the products of the given company from the products of the rest of the companies. With this regard brand extension doesn’t seem to be a relevant approach, since people tend to associate the company with certain type of a product. Thus, if the customers think that Wimm Bill Dann does diaries the best, they wouldn’t think so with regard to beer or any other product. That is why, brand extension can even create a threat for the company’s core competence products – diaries and juices. In such a way, specialization rather than diversification strategy seems more relevant and more useful. 2. What made Wimm Bill Dann a potentially attractive takeover target? Wimm Bill Dann is a pioneer company on the post soviet Russian market. It is the first company to use advanced technologies of packaging and product preservation, thus making the products look better and serve longer. It is also the first Russian company to use active marketing campaigns in order to create strong demand for its products and form strong customer loyalty. Moreover, Wimm Bill Dann is a vertically integrated company that doesn’t depend on suppliers. This provides additional competitive advantage and ensures company’s success. Thus, the most relevant competitive advantage of the company are: wide distribution network, which ensures availability of WBD’s products; Advanced technologies; full production cycle; strong brands. All thses factors make the company, as it was already mentioned, virtually invulnerable to any kind of market changes. The company is able to adapt quickly to any external changes, which makes Wimm Bill Dann very attractive as a potential takeover target. Moreover, Wimm Bill Dann extended its operations to foreign markets as well, thus it has excellent opportunities for growth. Being number one national producer in Russia, Wimm Bill Dann set high entrance barriers for newcomers and is able now to dictate own conditions on the market. Yet, what makes the company especially attractive target is its powerful brand equity. Wimm Bill Dann’s brand is what adds the most value to the company. WBD is one of the most expensive brands in Russia, which has great potential of becoming one of the most expensive brand in Europe and Asia. References 1. Brown S. (2000) â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London 2. Debrah Y. (2002) â€Å"Globalization, Employment and the Workplace† Routledge, London 3. Cassing J. (1998) â€Å"Capital, Technology and Labor in the New Global Economy† American Enterprise Institute, Washington DC

(Dear #2996) Essay in Philosophy class Example | Topics and Well Written Essays - 1000 words

(Dear #2996) in Philosophy class - Essay Example This short paper focuses for the main part on the subject of God in addition to the soul, rebirth and the more mundane affair of marriage. We also discuss points that would help to explain this situation that is peculiar to the Buddhist religion. In relation to mundane life, the noble Buddha did not delve extensively on the topic of marriage for example, so no rules were laid down dealing with married life although he did give some basic advice to ensure that people would lead happily married lives. Similarly, there are no direct references to related issues such as divorce or birth control. Nonetheless, worldly concerns were addressed but the focus was on liberation from suffering in this world and general guidance on how to live a good life. The most notable absences however, that one would expect to have been talked about by the founder of a religion, are the subjects of God and soul. A common fallacy is that buddhists deny the existence of both. Some would differ saying that by not proclaiming the existence of God, the noble Buddha in effect denied the existence of God, but even with this position, they cannot claim this with certainty for the very reason that no clear statement was made accepting the existence of God. At the same time, we could also argue that God does exist because there are sufficient records of noble Buddha discussing God in the Buddhist scriptures. In regard to the soul, the position of Buddhism is similar to Islam wherein God responded to a question concerning the soul; that people have only been given a little knowledge. The noble Buddha however was more strict in ensuring that his teachings were kept simple, and he did not intend to cause any confusion. In actual fact, the noble Buddha neither categorically denied God or the soul, nor did he affirm their existence. What the noble Buddha discouraged was speculating on such subjects on which one does not have proper knowledge. The noble Buddhas position was to either remain